Austin wanted a way to separate himself from the normal Real Estate marketing we usually see online. We wanted to push the boundaries on how real estate agents market themselves and put the design in the forefront and add some emotional value to himself and his services. We started with posters to get a more direct look at design and the path the branding will take.

Color theory led to a darker, more luxurious tone with hints of color in his video that keeps with the "out of the box" feel, which is not usually seen in his profession. The website layout was to have interactions and subtle animations that give a journey to anyone visiting. The idea is to create this journey where visitors move through his page like a tour of himself and the value behind properties. Story again comes into play like every other project and as a real estate agent, he wants visitors to understand him personally.

A visual element with motion design gives a personal touch on his value and what he brings to each of his clients. His empathy and compassion, which I come to know, was something that stood out quickly and should be showcased throughout the branding. He understands his brand and his market - giving movement to what usually is very stagnate allows visitors to understand him and his value quickly.