When researching Hirschi, the word excellence kept coming to mind. I wanted to bring an emotional value that corresponds with excellence with a hard punch. 3D text compositing was the first choice since the story revolves around the exceeded craftsmanship Hirschi delivers with each project.

I also approached this from a cinematic standpoint. Again, storytelling is a driving force behind any digital project so incorporating the interactions between words that define Hirschi along with shots of real-time work is something I feel was necessary to get the value across and encourage viewers to not look away! Music is also a driving force in my life, so having hard hitting music and EFX to drive the story was a no-brainer.