Koalifyed was a project that had an incredible amount of data and internal software that backed up the issues they solve. The main concern going into the project was minimizing the amount of text while ensuring the message was clear and the animation kept a pace.

I felt there needed to be an assortment of ideas behind the animation to go through different aspects of the story and break it down while keeping consistency. On the surface I wanted the data to explain the pain points and then allow us to travel inside the software to visually show what happens under the hood.